Heineken Light

The “Why Not” campaign is for the “Why Not Generation”.
The Why Not Man and the Why Not Woman never want to make choices so they can live as hard as they can. Their lives are a celebration of not choosing and embracing all opportunities that come their way, they are ready for anything. That attitude is acknowledged by a new campaign idea: “Live Hard, Drink Light”. This campaign is a day in their lives, for people who live hard and therefore drink light.